Jaguar Land Rover is the fastest-growing automotive premium brand in Canada and sought to expand their business further. Reaching out to automotive groups within the Greater Toronto Area, Performance Auto Group aimed to bid for a premium brand currently not within their diverse portfolio. The product had to reflect the sophisticated and premium customer-journey, ultimately emitting a product that would have rolled off the Jaguar Land Rover assembly line. In just a few weeks, I fabricated an experience that highlight the offerings of Performance Auto Group, emitting a product that reflected the British multinational brand.