Brampton AutoMall is one of the most recognized operated and managed Automotive Malls in Ontario. Consisting of 14 unique brands. They came to us looking for a complete overhaul to provide a mobile-friendly, digital experience that would inspire users, and make vehicle shopping more enjoyable. Focusing on a customers journey to purchasing an automotive vehicle, we were able to develop a user-friendly experience that organizes necessary information, as well as creating a simplified user interface to educate users. I oversaw and conceptualized all interaction and visual design components until the product was both playful and iconic and within their competitive market.