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Performance BMW reached out looking for a unique experience that would help kickstart revenue sales for the all-new BMW M5. This experience focused on providing customers with a no obligation 24-hour vehicle test drive, while also giving the dealership an opportunity to see the overall demand for the automobile. In a few weeks, I was able to ideate and prototype an interactive experience that informed users about BMW’s latest product, as well as increase engagement for the product at an in-store level.