
Telus Experience

I heard you were looking for Senior Designer!
My name is Rashik Patel, a Designer with 7 years experience supporting retail and sales directed agencies develop digital experiences based on data-driven consumer behaviour. Needless to say, I’m interested in your current opening for a Senior Designer (Visual & Interaction) and want to illustrate how I can contribute to the Telus Digital Optimization Squad.

Building Experiences
In order to deliver experiences that convert customers through through their journeys requires empathizing and putting yourself in the consumers mindset. Handling accounts for 10 distinct brands provides opportunities to collaborate and develop strategies into functioning numerous prototypes.

Being Lean And Agile
Determining design problems and uncovering journey fallouts guides theories for design sprints. Collaborating with SEM specialists and developers has contributed to an increased lead generation of 4% through these experiences.

Encouraging Optimization
Customer journeys can experience fallout over time, optimizing user engagement through improved processes allows customers to stay engaged. Taking the time to customize experiences through retargeting initiatives can contribute to a holistic E2E experience.
Regularly deliver, while improving

Continuous Growth
Customer journeys can experience fallout over time, optimizing user engagement through improved processes allows customers to stay engaged. Taking the time to customize experiences through retargeting initiatives can contribute to a holistic E2E experience.

A New Approach
As todays ideas and technology becomes irrelevant, experimenting allows teams to stay ahead of the competition. Championing new methods such as ‘Gmail Ad’s’ has seen significant KPI results not just on a 1st-click, but 2nd-click instances as well.
The missing piece

Opportunity Through Insights
Shaping experiences through data-driven insights uncover opportunities to improve the customer journey. A/B testing allows team members to understand variances in the journey tailored to deliver the right outcome for both the customer and business.

Share Those Findings
As customer behaviours evolve and change over time, so should the development behind those experiences. Uncovering new insights and sharing those discoveries provides teams with guidance towards narrowing the development cycle for future considerations.

Personalize Everything
Part of the process is effectively championing discussions with stakeholders to ensure business needs are being met. Collaborating with multiple team members requires continually updating executives as to the status of projects current progresses, roadblocks and next steps to move forward.
LET’S CONNECT

HAVE A QUESTION?
I’m interested to learn more about contributing to the Telus Digital Team, so take a moment to leave a quick message and I’ll get back to you shortly.