https://rashikpateldesign.co/work daily 1.0 2022-10-18 https://images.squarespace-cdn.com/content/v1/5aa5eaa81aef1d6212f90413/1547779319770-FT2IW802TV49EECOOY3Z/Hero%402x.png Rashik Patel's Portfolio https://images.squarespace-cdn.com/content/v1/5aa5eaa81aef1d6212f90413/1548212684054-PFMLEOYEGSFH3S4G6YWB/Hero%402x.png Rashik Patel's Portfolio https://images.squarespace-cdn.com/content/v1/5aa5eaa81aef1d6212f90413/1548209480260-73Q6LB60DN5O9N8YWYWG/Hero%402x.png Rashik Patel's Portfolio https://images.squarespace-cdn.com/content/v1/5aa5eaa81aef1d6212f90413/1548611895841-11G2BZ2VY3NLU8RXC2XT/Hero%402x.png Rashik Patel's Portfolio - VEVO An investor for VEVO wanted to explore the integration of channels within their music hosting platform. The idea was to give users the ability to generate content for brands and products that they have resonated with. Maintaining the look and feel of VEVO’s website structure, I was able develop a journey that would provide users a specialized experience from what they have grown accustomed too. With a limited timeline, I was able to construct a responsive mock-up that would adapt to a number of users needs. https://images.squarespace-cdn.com/content/v1/5aa5eaa81aef1d6212f90413/1547609336084-GDBQCYU6EKXUT3S176M5/Hero%402x.png Rashik Patel's Portfolio - Masala Avenue Masala Avenue is a product that looks to make sense of the chaos in the kitchen, while preparing a home-cooked meal. The universal-package focuses on providing customers with a compact, stackable product while preserving the contents within the container. What makes this package design stand out amongst its competitors and excite users, is the ability for the package to convert into a spice rack. In developing multiple purposes for the package it provides users with an added benefit, while also developing a user-friendly and playful product that could stand out on store shelves. https://images.squarespace-cdn.com/content/v1/5aa5eaa81aef1d6212f90413/1547610353395-PV658DMC9NXTQ3OFMOL2/Hero%402x.png Rashik Patel's Portfolio - Jaguar Land Rover Jaguar Land Rover is the fastest-growing automotive premium brand in Canada and sought to expand their business further. Reaching out to automotive groups within the Greater Toronto Area, Performance Auto Group aimed to bid for a premium brand currently not within their diverse portfolio. The product had to reflect the sophisticated and premium customer-journey, ultimately emitting a product that would have rolled off the Jaguar Land Rover assembly line. In just a few weeks, I fabricated an experience that highlight the offerings of Performance Auto Group, emitting a product that reflected the British multinational brand. https://images.squarespace-cdn.com/content/v1/5aa5eaa81aef1d6212f90413/1547610416574-TO2A81H6NTMLBVN6TENF/Hero%402x.png Rashik Patel's Portfolio - BMW Etobicoke BMW reached out to Performance Auto Group as a potential investor to build and mange the final BMW store within the Greater Toronto Area. Over the course of multiple interactions between senior partners, Performance Auto Group was tasked on providing an in-depth, analysis of what potential BMW intenders could expect to receive from a Performance Auto Group partnership. This experience highlighted the unique qualities that have made Performance Auto Group a successful entity, while also providing measurable data to substantiate their claims. Headlining BMW’s ultimate customer experience, I directed all interaction/visual design elements and lead multiple conversations, until the proposal reflected the core values Performance Auto Group believes “every customer is entitled to.” https://images.squarespace-cdn.com/content/v1/5aa5eaa81aef1d6212f90413/1547611568967-HZLIRDMQKVVY38YC0SPP/Hero%402x.png Rashik Patel's Portfolio - Hockey Hall of Fame The Hockey Hall of Fame is a historic sports institution that has captured and iconized the memories of a great Canadian pastime. It has been long-overdue for a full visual and UX overhaul to introduce the game to a younger, more digitally savvy fanbase. The goal for the new identity wanted to preserve the foundation of the game and its historical relevance, but cater to the evolution that hockey has seen progress in the last ten years. I was able to conceptualize and formulate a visual identity that would be the framework to be built out and adapted across numerous interactive pages, marketing campaigns and even memorabilia. https://images.squarespace-cdn.com/content/v1/5aa5eaa81aef1d6212f90413/1547609988528-VMDBAWHT16CXQ70GK7RA/Hero%402x.png Rashik Patel's Portfolio - Oakville Community Foundation The Oakville Community Foundation wanted to provide a snippet of the issues that affect its communities living standards. The Vital Signs Report aimed to give insights into the community’s need for assistance. With the physical report making an emphasis on imagery, our efforts shifted to replicating that same presence for a digital landscape. Adapting the report for a digital platform, has allowed The OCF to set the framework in providing the community with updates on where The Foundation is headed in the future. https://rashikpateldesign.co/telus-apply daily 0.75 2019-08-08 https://images.squarespace-cdn.com/content/v1/5aa5eaa81aef1d6212f90413/1565057740720-1U129TGWGMFCVA1AMMZF/Header.png Telus Experience - I heard you were looking for Senior Designer! My name is Rashik Patel, a Designer with 7 years experience supporting retail and sales directed agencies develop digital experiences based on data-driven consumer behaviour. Needless to say, I’m interested in your current opening for a Senior Designer (Visual & Interaction) and want to illustrate how I can contribute to the Telus Digital Optimization Squad. https://images.squarespace-cdn.com/content/v1/5aa5eaa81aef1d6212f90413/1565057740720-1U129TGWGMFCVA1AMMZF/Header.png Telus Experience - I heard you were looking for Senior Designer! My name is Rashik Patel, a Designer with 7 years experience supporting retail and sales directed agencies develop digital experiences based on data-driven consumer behaviour. Needless to say, I’m interested in your current opening for a Senior Designer (Visual & Interaction) and want to illustrate how I can contribute to the Telus Digital Optimization Squad. https://rashikpateldesign.co/404-page daily 0.75 2019-05-03 https://rashikpateldesign.co/about daily 0.75 2019-08-05 https://images.squarespace-cdn.com/content/v1/5aa5eaa81aef1d6212f90413/1554333910201-M8B0W7E3IFLX8QY8C0ER/profilepic_rashik.jpg About